Does
the number of links on a page affect its ranking?
Introduction
Lots of research has focused on inbound links to a site, but
little has focused on the number of links actually on a page. Many
SEO gurus have recently been talking about something they call PR
Leak which seems to be a theory that the more outbound links you
have, the more your page rank on Google "leaks" away.
This
concept isn't found in the academic papers published by Google,
but does seem to be accepted by a majority of SEOs. I decided it
was time to take a look at the number of links present on a page
and how that number correlates with ranking.
Methodology
-
Accessibility & CSS support packages
-
Get on-going help with:
-
Problem HTML and/or CSS code
-
Accessibility checking of new or existing pages
-
The writing of HTML/CSS code
-
Training or advice on accessibility and/or CSS
Get
accessibility & CSS help now!
I gathered the results of the queries that were performed last
month by myself and three associates. I counted the number of
outbound links on the page and tabulated the results against the
ranking of the URL in the search results. The tabulated results
were then converted into a normalized "ranking
correlation".
The resulting graph show the results for groupings of links
normalized into a number between -100 and +100, showing the
likelihood of being ranked higher/lower. A value of +100 shows
that all ten rankings were in the proper order to show that pages
of the studied value always rank higher than pages of another
value.
A value of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value always rank lower
than pages of another value. Numbers in between show the varying
likelihood of rankings proportionally between -100 and +100.
Results & conclusion
As you can see from the graph below, the results are very
conclusive. Google ranks pages with outbound links much higher
than pages without links. The SEOs touting the PR Leak theory are
simply wrong.
Limitations
There was no attempt to isolate different keywords. I merely took
a random sampling of the queries performed by myself and three
associates during the month.
This is merely a correlation study, so it can't be determined
whether the leading search engines purposefully entertain this
factor or not. The actual factors used may be far distant from the
factor we studied.
This article was written by Jon Ricerca. Jon is one of the leading
researchers and authors of the Search Engine Ranking Factor (SERF)
reports at SearchEngineGeek.com.


