Why we don't use doorway/gateway pages
We believe that creating doorway pages solely for the purpose of ranking high is absolutely NOT the way to achieve long-term high rankings, and simply adds clutter to the search engines. The search engines are a lot smarter than many people think and they are getting better and better at detecting pages that are not actually a real part of your Web site.
Many of the engines will simply remove these gateway/doorway pages all together from their database if they spot them and others will give them a low ranking. We have never used doorway/gateway pages to achieve high rankings, as we want to provide you with top results in the search engines that last for years.
Tried and true search engine optimization methods that work
We use two basic methods of search engine optimization. Every site has its own unique needs, and we will determine the best method of optimization for your site once we've had a chance to carefully look at it.
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Writing or rewriting your existing content for search engines and your prospects. Very often when we optimize a site, our professional writers will need to rewrite the text currently showing on your pages to incorporate your keyword phrases for high rankings. We understand your company has a particular branded tone and feel that needs to be reflected, and as such we will work closely with your marketing department, and/or train your writers in SEO writing, as necessary.
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Editing your existing content for keyword phrases. For some Web sites there may already be enough well-written, visible text that allows us to weave in the targeted keyword phrases, where appropriate. This is often the case with high content sites.
Please note: Highly graphical and/or Flash pages, cannot be optimized using traditional copywriting methods. For these types of sites, we recommend concentrating on dirctory submission and/or creating new, search engine friendly pages for the site.
Included in all Full Search Engine Optimizations:
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Searching through the word tracker (software available) database of actually-used keyword phrases that are relevant to your business, and determining the best phrases to use to optimize your site;
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Professional copywriting as necessary;
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Optimizing tags, titles and other parts of the code as necessary;
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Editing the copy to ensure proper usage of the most searched-upon keyword phrases relevant to your site;
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Submitting optimized page URLs to the major search engines;
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Monitoring the search engines for three months to ensure that your URL gets indexed, with resubmissions as necessary during this time;
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Providing three monthly reports showing where your site is ranking and under which keywords;
Expect results
By the end of the three-month period, you can usually expect to see your site ranked in the top 20 (usually better!) on most of the keyword phrases which we specifically optimized for, in most of the major search engines. Often certain phrases will rank high in some engines, and other phrases will be high in other engines. You should be able to see a good representation throughout the engines, in most cases. Although these results will vary over time, going up and down slightly over short periods, they will generally remain in the top 20 for the long haul (years), without any additional optimization.
Search Engine Optimization Fees
We offer ongoing SEO on a monthly fee basis with a minimum year's contract. Please let us know if you'd like a proposal for this type of service. These campaigns can run anywhere from $2000 - $8000 per month depending on the particular site in question.
Ongoing SEO
Please note that many optimization campaigns take at least 3 - 6 months to see measurable results. A professional link popularity campaign is often necessary to realize a noticeable increase in targeted traffic and sales. (Monthly SEO Campaigns generally have ongoing link building included.)
Please note that there are often long stretches of time when some search engines do not add new pages to their indices at all, or are very slow to add them. We have no control over when your pages will be indexed, but will do all that we can to get them into all of the engines’ databases.We've been finding that you will usually see at least the main page of your site in all of the engines in three to six months from when we first submit the site. Many of the engines will index your site quickly, and many will take some months. Patience is a virtue at this point in the process!
