Large websites often contain products or services that serve
multiple markets. Under these conditions it is impossible to
develop a strong focused theme necessary for top ranking among
search engines. Furthermore, many web managers of large corporate
sites consider modification of visible site content for search
engine optimization undesirable.
Under
these conditions, several unique URLs, each with their own focused
theme are created and optimized with cloaking software. While the
search engines index private or cloaked pages for top ranking, the
public views pages that look and behave exactly like the corporate
site.
Features
Search Engine Target - This strategic approach is specifically
engineered to enhance search engine ranking and does not affect
directory ranking.
Large/Corporate websites with multiple
themes - Large corporate sites often include the promotion of
numerous products and/or services. If there are competing websites
for each product group or theme, then the Internet has already
segmented the market into specific themes. Combining several
themes will dilute the strength of each one resulting in reduced
ranking.
The corporate strategy includes the creation of unique URLs, each
addressing a specific theme. These highly optimized, single theme
sites produce top ranking among the search engines and drive more
traffic to the parent site.
Optimization
for Frame-based, dynamic or graphic intensive home page - Websites
with these characteristics are not ranked well because the site
content is not readily accessible to the spiders. In contrast the
new URLs are search engine friendly and produce top rankings.
Minimal intrusion to existing "parent" site - Since all
optimization work is conducted on different URLs, no changes or
modifications to the "parent" site are required. This
approach mitigates the issues associated with FTP access, site
readability and the approval process.
Inbound and outbound links supported - A links page is created and
linked to each new URL home page. Inbound links are pointed to the
home page while outbound links are listed on the links page.
No brand name compromise - Each new URL is designed so visitors
see "parent" website content only. The home page of the
new URL is a copy of a main page from the "parent" site,
and contains links back to it. Other new URL visible pages employ
a special "invisible frame" technique that displays
actual "parent" site pages. While the cloaked pages are
optimized for search engine ranking, visitors always see 100%
"parent" site pages.
Hosting options - The new URLs may be hosted by your SEO provider,
which will reduce site management expenses.
Optimization of cloaked pages - Each new URL is designed with
cloaked or private pages, which support a unique theme. Search
engine spiders evaluate these pages while Internet users can only
access the public pages. Each public page contains an invisible
frame that displays the "parent" site content.


