Changing
the font size of header tags.
Q. I want to put keywords in header tags such as
H1 and H2 because my mail carrier told me that this would give me
high rankings in the search engines. Will I be penalized if I use
style sheets to keep the font down to a reasonable size?
A.
As mentioned in a previous answer (Where Do I Place
Keywords?), it may not actually even be necessary for you to put
keyword phrases into header tags. That said, we've definitely
found that the use of headlines and subheadlines in your copy
really helps people get the gist of your site very easily.
Therefore, if you can work them into your content, also using H1
and H2 tags as specified by the W3C, is certainly a good idea. If
it makes sense to also use keyword phrases within some of these
headlines, then that's all the better! (If they don't make sense,
then it's no big deal. Really!)
Adjusting the size of your headlines to fit with the overall look
and feel of your site through cascading style sheets (CSS) is
absolutely, positively fine. The search engines aren't out to
force you to use a huge font size just because that's the H1
default size. Don't worry another second about that one.


