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How
is auto-redirecting done?
There are a number of ways of redirecting. Here are the two main
ones:-
The Meta Refresh Tag
<meta http-equiv="refresh" content="5;url=http://domain.com/page.htm">
This tag, which should be placed in the HEAD section of the
redirecting page, tells the browser to refresh the page by loading
the stated URL. The "5" tells the browser to do it 5
seconds after loading.
Nobody
is against this method as long as the number of seconds delay is
sufficient for the surfer to see the page and to be able to read
some of it. A typical use is after posting a message in a forum
where the poster is given a confirmation page that, after a few
seconds, automatically returns to the forum.
However, some people question this method when the delay is set to 0
(immediate) or a tiny number of seconds. I have shown that there is
nothing whatsoever wrong with an immediate redirect. I have shown
that search engines are happy to do it, and I have shown that people
want to go to what the link text tells them is at the other end -
without any delays. There are valid reasons to set the delay to 0.
Setting it higher than 0 and delaying the surfer en-route, for the
sake of making some silly people happy, is just plain stupid.
Javascript Redirect
<script language="javascript"><!--
location.href="url"
//-->
</script>
where url is the full or relative URL of the page to redirect to.
Better still is the following script:-
<script language="javascript"><!--
location.replace("url")
//-->
</script>
In this case, the redirecting page is not retained in the browser's
History, and the Back button goes to the page before the redirecting
page, thereby avoiding that awful trap where clicking the Back
button takes you back to a redirecting page, which immediately
redirects you forward again to the page you want to leave.
The above is a typical example of an immediate redirect to the
specified URL. If the script is placed in the HEAD section at the
top of the page, the redirection occurs straight away, otherwise it
may take a short time for the page to render before the browser even
realizes that the script exists.
If required, the script can be stored in an external file and loaded
by the following line, where "filename.js" is the path and
name of the external file:-
<script language="JavaScript" src="filename.js"></script>
Summary
I have demonstrated that there is nothing wrong or unethical with
the auto-redirecting method as used in search engine optimization,
provided that the final destination contains what the surfer
expected to see. But the main cause of complaint about the method is
when an auto-redirecting doorway page is listed in the search engine
results. That's what I'll come to next.
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