Can
an SEO company have a special relationship with search engines?
Q. A company called me while I was cooking dinner and said they
have a special relationship with the search engines, and they will
place my site in the first position at all of them for X amount of
money. I couldn't talk to them because my dinner was burning, but
I'm curious as to how they can do this and whether it's something
I should learn more about.
A. Most likely this company is simply buying the sponsored PPC ad
spots and will then resell them to you with a high markup.
Nobody
has a "special relationship" with Google, and you can't
buy your way to the top of the natural results. I would suggest
politely hanging up on any telemarketer that tries to tell you
otherwise.
